Methodology

I will be using a selection of YouTube clips to collect the data I need to do my investigation. I’ll using two minute sections of a Gordon Ramsay clips and two minute sections of a Jamie Oliver clips, turning them into transcripts.

Ramsay has varying shows. He has Gordon Ramsay’s Kitchen Nightmares, Gordon Ramsay’s Great Escape and Gordon Ramsay’s F-Word. Kitchen Nightmares and The F-Word will be most relevant to me as they are times when his use of language is particularly politically incorrect, however I will also use Gordon Ramsay’s Great Escape to use as a comparison to his usual use of language as I expect there to be a significant language change.

With Jamie Oliver I will use clips from Jamie’s Food Revolution, Jamie’s 30 Minute Meals and Jamie at Home. Between these I expect there to be a difference in language between the Food Revolution compared with the other two shows as in Jamie’s Food Revolution he is talking to people rather than just a camera and he is under a considerably larger amount of stress.

I expect there to be quite a difference between their language and mannerisms. They deal with different situations within their profession and when they're dealing with similar situations they handle things very differently to one another.

Introduction

The aim of my investigation is to identify the variation of language use between top chefs Gordon Ramsay and Jamie Oliver and why they use different language. Looking at the reasoning for language variation and  if they are trying to achieve something and if it is successful or unsuccessful.

I've chosen these two chefs because they are both often cropping up in the public eye and in the media making them very well-known with strong reputations. On one hand there is professional Michelin star chef who works serving food in a top end restaurant who is under huge amounts of pressure and constantly swears, the f-word being what he’s famous for. On the other hand there is a young home cooking TV chef whose aim is to motivate and influence people to eat healthily and make a change to food internationally.

I think that I will discover that the language differences between Gordon and Oliver are many because they are trying to achieve very different things. They may have similar professions but they work in completely different ways, hence this being reflected in their use of language.